For Comedy Central’s 30th birthday on April 1, 2021, I led the team that created a video for social media featuring Comedy Central programming over the previous three decades. I used my expert knowledge of the brand to select the essential properties that would resonate with our fan base, while also giving attention to newer shows. I worked closely with our video, editorial, and design teams to create content that appealed to fans and upper management alike.

The legendary comedian Norm Macdonald had a variety of Comedy Central appearances, but none more beloved than his hilariously awkward performance at the Roast of Bob Saget, which had never before been seen in its entirety. After his untimely passing in 2021, I oversaw the creation of something close to the definitive Roast. Fans responded with high levels of engagement on all social platforms, particularly Twitter.